The role of high-end display cabinets is to display goods and show the attractive side of the exhibits to customers.

The role of high-end display cabinets is to display goods and show the attractive side of the exhibits to customers. In the luxury mall, the exquisite degree of high-end display cabinets can set off the texture of luxury goods themselves. How can the high-end display cabinets in the mall be displayed to attract customers?

1. Adhere to the principle of centralized display

The basic purpose of the high-end display cabinets in the mall is to give people a sense of "full of beautiful things", so display as many goods as possible on the high-end display cabinets. Arranging high-quality luxury goods on the cabinet shelf can not only meet the consumer needs of consumers with different preferences, increase store sales, but also establish brand image and increase brand influence. Displaying various types of goods on high-end display cabinets can also demonstrate the integrity of the brand's product structure. As far as stores are concerned, customers are more inclined to stay in front of display cabinets that occupy more space.

2. Adhere to the principle of customer convenience

Products should be displayed at a height suitable for consumers to watch and explore, and should be displayed according to the height of different types of consumers. For example, women's luxury backpacks are not easy to be placed on cabinets above 1.7m, and children's products should be placed on cabinets within one meter. This is an effective display and creates a convenient fitting condition for consumers. In short, in luxury shopping malls, the display of products should not only highlight the principle of centralized display, but also pay attention to the analysis of the actual situation of major consumers.

3, adhere to the principle of eye positioning

If the store can show high-quality products to passing consumers at a fast speed through the door and window, it means that the store's sales quota is also standing at the gate. Reasonably grasp the shopping psychology of consumers "wait and see-enter-try-on-pay", and use the door head and window to do the magic pen to ensure that even a few meters apart can attract the attention of potential consumers who pass by, laying the groundwork for our business goals. This kind of high-end display cabinet placement technique, which attracts the attention of passers-by with eye-catching signs and window shapes, is called the positioning treatment of distant display.

4. Adhere to the principle of reasonable route

The placement of high-end display cabinets in the store is invisible, and an in-store route plan is also designed for customers. Take luxury handbags as an example. After completing the transaction, customers will pass through the leather care area and the handbag wrapping area. These areas invisibly attract customers twice. When consumers walk in the store, this reasonable and smooth flow route is also the key to retain consumers for further detention. Design the customer "visit ---- review ---- leave" shopping psychological space. With streamline as the pulse, image as the bone, in the "bone and pulse" complement each other, and finally complete our commercial sales target.

Keywords: high-end display cabinet how to display more attractive customers?